D.I.A RECORDS Classic Releases
"OUT OF BOUNDS" by HR of Soul Brains/Bad Brains.
All Media Guide Review of "Out Of Bounds".
"OUT OF BOUNDS" CD available on ITUNES, AMAZON MP3, EMUSIC, GOOGLE PLAY, RHOPSODY, SPOTIFY
as well as via PAYPAL orders: Cost -- $49.99 (Includes 8.5% sales tax. FREE Shipping & Handling in U.S.A.Overseas add an additional US$15. for shipping.):
"HR IN DUBB" (EP) by HR (Human Rights) of Bad Brains.
"HR IN DUB" CD available on ITUNES, AMAZON MP3. EMUSIC, GOOGLE PLAY and SPOTIFY. "HR IN DUBB" will be live on RHOPSODY soon.
The immortal STALAG 20, 21 & 22 -- THE NEXT GENERATION featuring Elephant Man, Mr. Vegas, Junior Demus, Ce'Cele, Merciless, Danny English, Egg 'n' Bread, Hawkeye, Chico and more... (Reggae-Dancehall super artists). Project was mixed by Cordel "Scatta" Burrell.
All Media Guide Review of "Stalag 20, 21 & 22 - The Next Generation". Available on AMAZON MP3, iTunes, GOOGLE PLAY, RHAPSODY and SPOTIFY:
CD orders via PayPal: Cost -- $$49.99 (Includes 8.5% sales tax. FREE Shipping & Handling in U.S.A. Overseas add an additional US$15. for shipping): ________________
Trk: Peace & Justice.
Inverted Paradox (Various Artists) album is available on:
as well as via PAYPAL orders: Cost -- $$49.99 (Includes 8.5% sales tax. FREE Shipping & Handling in U.S.A.Overseas add an additional US$15. for shipping.):
By Elena Oumano.
As It Were About 2003 to Feb. 17, 2005... D.I.A guided Moor Sound's (aka Val P. Clarke) career for a while in 2003 to 2005, when it was splitsville. Driven by a few radio jocks giving spins to the 'Moor Sound' track, plus recording a project at UB40 studio in Ocho Rios - Jamaica, fans have been inquiring about Moor Sound the artist over the past 10 years. Besides managerial duties, D.I.A co-produced the 'Moor Sound' single and released it as the lead track for the project of about 10 songs Val recorded at UB40 Studio, prior to being introduced to D.I.A. A CD entitled "Ah Who Valentine" with those ten tracks were self-released DIY style by Val P. Clarke. Regarding marketing and sales, Val Clarke (then), hit a brick wall. He had/still have boxes of Cds on hand. (It is quite easy to record a project and manufacture vinyl or CDs. The most difficult thing is to sell those vinyl or CDs especially when an artist does not have a name radio, club and sound system deejays and consumers are familiar with.)
The first thing D.I.A did to start the artist development campaign was renamed Val Clarke, "Moor Sound." The plan was to establish Moor Sound as the first "green" reggae artist since he loved plants and nature in general. The slogan was "Think Green" which RAW records and members can attest to. Waste Management pilfered that "Think Green" slogan years after... The Island of Jamaica and its flag were woven into the promotional process. A record release party for the 'Moor Sound' single was featured at Roots Bamboo in Negril, Jamaica. Hundreds of CDs of the single was given away all over Jamaica.
Artist Development campaigns are expensive and a label/management has to think about recouping expense at some point. Artist Development is a vigorous process with various components. Patience is a must for results. One primary thing that was done was to bring in respected journalist Elena Omauno to write a piece on Moor Sound that was up front in the press kit. (D.I.A doesn't do cheesy cookie cutter biographies. You know -- "'Such and Such' was born in Timbuktu hospital. He started singing at the age of day 2. By age 5 'Such and Such' was leading the church choir. 'Such and Such' came to change music, etc., etc.")
And the piece from Elena Oumano goes a little something like this!! IF JAMAICA IS THE LAND OF WOOD, WATER AND MYSTIC VIBRATIONS, then the eastern parish of Portland is the island’s soaring soul. Breezes bathe secluded stretches of powdery sand that give way to shimmering, azure sea; thick emerald bush and brilliantly colored flowers surround rolling hills and crystalline waterfalls. This is the fertile breeding ground for the wise men that come from the East, including one of Jamaica’s bright new musical messengers, MOOR SOUND. His name cleverly evokes what people will be clamoring for once they’ve heard this break-out artist, at the same time that it recalls Africa’s Moors, a people who once ruled the known world.
“My purpose is not to force my ideas or religious beliefs on people,” says the sing-jay who was born Valentine Patrick Clarke in the District of Reach. “But more love can create the passage for more peace is the underlined message. It’s really how you put the message across – simple and real – and we might change the course of some things in the world. I want to remind everyone that we’re all brothers and sisters and take it as far as I can.
Reggae’s presence on the R&B and hip-hop charts is stronger than ever today, “but I can’t relate to some of the dancehall lyrics that is an orgy of sex, violence, vanity and hype” Moor Sound observes. “There are a lot of artists who really deal with reality, like Buju, Sizzla, Abija, and Bushman, but the riddims and hype get more play than the conscious message of reality. And what people do not realize is, it’s a handful of people who make the decision to play these records to the masses. There are a lot of conscious people out there just like back in the day, but sex, violence, and hyped-up lyrics are forced on us. Some youths will naturally lean towards the negative message in the lyrics just out of being rebellious because they don’t want to listen to the same music their parents listened to because it’s not cool. Music can be very influential, It is just unfortunate that some let lyrics prompt negative behavior. I believe there’s always room for changes though. Sooner or later a trend will come along and alter things.”
Currently, Moor Sound is signed to D.I.A. Records, and the company is poised to unveil their artist beginning with the debut single, titled after his sing-jay name. Spring-boarding off the raw vocals and dread lyricism that are key to reggae’s appeal, the “Moor Sound” track introduces this visionary’s unique style, an injection into the music of a soulful element that is naturally and essentially his own. Refusing the limits imposed by marketing reggae in its own or other narrow categories, D.I.A. is marketing Moor Sound, via the “global rock” agenda – to surf-rock heads, world music buffs, alternative rock fans, and of course the roots and dancehall masses. The “Moor Sound” song is like the welcome sea breezes of his native Portland. The track harkens to simpler times when lyrical revelations were inclusive, heartfelt, simple yet profound...
Shouts to D.I.A. Krew worldwide, Val & Paulette Long, Lone Ranger, Earl Marr, DJ. Wayne and the Irie FM crew, Courtney “Peas Head” Marr, Mikey Slue and Junior “Gosh” Deans holding it down in Negril, Jamaica. Websites: www.MOORSOUND.com (not currently active); www.DIA-Inc.com. Yea! It went like that.
Jamekee/D.I.A love incubating a project from the concept. (Note trends are not followed. They are set. Ask Sleepy Wonder who is running with Thievery Corporation.) Taking an unknown artist and build that artist's name and music is a very cool thing. As long as the artist is loyal and have patience -- no problem. And check this -- growing up I & I just didn't stand at Super Power or Moodies record shop counters and purchase "Jamaican" hits then PROFILE 'em on a compilation and dubbed it a project. Of course, these record producers put their names next to the executive producer slot and puff dem chest. Naaaaw man. D.I.A does not roll like that dude. From hardcore to metal, punk, and funk to ska, rocksteady, and reggae, dancehall to hip-hop, etc., the sound can artfully blended change on a dime like a Bad Brains live set. Creative roots run deep. And ain't no tone-deaf individual around here. Global Rock!! TURN THAT UP RUDE BWOY! TURN IT UP!!
Above cover is "AH WHO - Valentine" 12 track CD that was recorded at UB40 Recording Studio in Ocho Rios - Jamaica. A good number of (new - not used) units were found and is for sales. Email via DIA-Records@DIA-Inc.com if interested in purchasing. Tracks: 1. Positive Youth, 2. No Man, 3. Politician, 4. Ah Who, 5. Equal Rights, 6. Teck Teck, 7. Fatal Attraction, 8. No Room No Vacancy, 9. Then & Now, 10. Nuff Gal, 11. My Salvation, Grandma. Purchase "AH WHO - Valentine" via Paypal. Limited amount available. Cost US$25.00. Ship free worldwide.
Email contact: Fantra-Zine@DIA-Inc.com
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